In order to establish Avadis as a leading investment adviser and pension specialist on the market, we revitalised their brand profile, brand identity and all brand touchpoints. The newly formulated essence of the brand – “We make pensions simple, reliable and clever” – positions Avadis as a competent, intelligent partner for all pension solutions.
The sleek, distinct and clear brand logo includes an orange V, which refers to the German word for pension – Vorsorge. Fresh colours and a distinctive visual language perfectly complement the dynamic, polished and personal brand identity.
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