At the heart of the integrated Migros summer campaigns in 2014 and 2015 was a book featuring 100 summer ideas for 100 summer days. The book gave interesting suggestions of things anyone could do during the summer to make the loveliest time of year even better. The ideas were presented in a fresh and unconventional way.
Elaborate illustrations and typography encouraged people to read the book and implement the ideas. Jung von Matt/brand identity was responsible for the design, illustration and implementation of the book. It was the most-sold book in Switzerland in 2014 and won a number of awards from ADC Switzerland, including a silver award in the “Design” category.
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