Pro Senectute is the best-known and most successful service organisation for senior citizens in Switzerland. In order to continuously expand this position, the brand profile was honed, the brand strategy was unified and the brand identity was modernised.
The brand colour, green, was developed into a dynamic colour scale that has been integrated into all communication channels. A minimal, pared down logo, natural imagery and an uncluttered layout were combined to create a fresh, modern brand image that highlights the new brand promise “Stronger together”.
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