After Socar assumed ownership of the entire Esso Schweiz GmbH business a new brand was developed for the petrol stations network within the oil, gas and aviation branches. Based on the developed positioning, a new premium design was created for SOCAR to truely
differentiate itself in the market, appeal to exisitng and new clients and convey the brand promise at each touchpoint. The new brand is visually prominent and stands for modernity, hospitality and energy for our mobility generation.
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