Jung von Matt/brand identity has sharpened Stadler’s brand positioning, developed its key messages and completely modernised the company’s offline and online brand presence. “We build your train with passion” is the new brand promise, which gets to the very heart of what the traditional Swiss company is all about.
Jung von Matt/brand identity has also overhauled the brand architecture and taken on the implementation of all touchpoints. The newly developed corporate design presents Stadler as a dynamic and self-assured company. Key elements include the striking use of the Stadler blue brand colour combined with a visual world characterised by movement and mobility. In addition, a deep yellow is used as a highlighting and accentuating colour.